Dragon's Den star Rachel Elnaugh introduces Clifford White at her Source TV launch party.
Who is Clifford White?
Clifford White is a renowned British digital producer and respected authority in the online media landscape, with over 25 years of proven leadership in design, strategy, and marketing. As the founder of 21st Century New Media - a pioneering digital agency established in the early days of the internet - he has consistently been ahead of the curve, shaping the way brands communicate and grow online.
Clifford’s multidisciplinary expertise spans web design and development, digital marketing, branding strategy, copywriting, video production, social media, and graphic design. He’s not only a creative force but also a seasoned strategist and business leader, with deep knowledge in marketing strategy, account management, and entrepreneurship.
Put simply: Clifford has done it all, and while it might be easier to list what he hasn’t mastered, here are just a few of the areas where he truly excels...
Clifford’s multidisciplinary expertise spans web design and development, digital marketing, branding strategy, copywriting, video production, social media, and graphic design. He’s not only a creative force but also a seasoned strategist and business leader, with deep knowledge in marketing strategy, account management, and entrepreneurship.
Put simply: Clifford has done it all, and while it might be easier to list what he hasn’t mastered, here are just a few of the areas where he truly excels...
Strategy & Branding
With decades of hands-on experience running his own business, Clifford White brings practical insight into strategy and branding. Over the past 40 years, he has worked with a wide range of organizations—from start-ups to established companies - helping them shape their brand identity, clarify their value propositions, and develop strategies that support growth and long-term success.
Teaching & Training
Clifford White is a highly respected educator and trainer with deep expertise in web design (WordPress, Wix and other platforms), HTML, SEO, and digital marketing. With a passion for demystifying complex digital concepts, Clifford has empowered countless students, professionals, and business owners to build impactful online experiences and drive measurable results.
Account Management
Clifford White is also a seasoned account manager and entrepreneur with extensive experience running a successful web design business. With a strong focus on client relationships, Clifford has spent decades managing projects end-to-end, leading client meetings, aligning expectations, overseeing deliverables, and ensuring exceptional results are always delivered.
Webmaster & Manager
Clifford is a skilled web operations specialist with deep expertise in managing and maintaining websites across a range of hosting environments. With hands-on experience using control panels like Plesk, Clifford excels at server configuration, domain management, security settings, troubleshooting, site migration, backups, and overall site performance optimization.
Web Design
Clifford is a seasoned web design professional who has successfully delivered hundreds of websites since beginning his web design career in 1995. Having worked with WordPress since its inception, Clifford brings unmatched insight into its design capabilities, themes, plugins, and content management workflows. In addition to WordPress, he is highly proficient with platforms like Wix, Squarespace, and Magento—allowing him to craft tailored, visually compelling websites that meet a wide range of business needs.
SEO & SEM
Clifford is an experienced SEO and SEM expert with a strong track record of driving high-quality traffic, boosting search visibility, and delivering measurable results through targeted digital strategies. With deep knowledge of keyword research, on-page and technical SEO, and link-building, Clifford ensures websites perform effectively in organic search. Known for his strategic mindset and analytical approach, Clifford helps businesses turn search engines into powerful tools for growth and customer acquisition.
E-commerce
Clifford is a highly skilled e-commerce expert with deep experience in building, optimizing, and scaling online stores using WooCommerce. With a strong understanding of user experience, conversion optimization, product strategy, and digital sales funnels, Clifford has helped businesses drive revenue and create seamless shopping experiences. From managing product catalogs and payment integrations to implementing marketing automation and analytics, Clifford brings a strategic, data-informed approach to every project.
Marketing
Clifford is a digital marketing expert with a comprehensive understanding of the online landscape and a strong track record of driving growth through strategic, data-driven campaigns. With expertise across SEO, SEM, content marketing, email, social media, and analytics, Clifford has developed integrated marketing strategies that attract, engage, and convert target audiences. Whether working with start-ups or established brands, Clifford brings clarity, innovation, and results to every digital initiative.
Music & Audio
Clifford is a prolific music composer and producer with a distinctive sound and a deep command of the creative process. With 21 albums released across a range of genres, he blends musical innovation with technical expertise to emotionally resonant works. His debut album Ascension sold over 50,000 copies, establishing his reputation as a respected name in the genre.
Copywriting
Clifford is a talented copywriter with a flair for crafting clear, compelling content across both print and digital platforms. With a portfolio that includes feature articles, opinion pieces, and blog posts, Clifford has written for a range of magazines and online publications. His writing style is adaptable, engaging, and always tailored to the target audience.
Video
Clifford is a skilled video producer who manages every stage of production with precision and creativity. Using a Panasonic Lumix G80, professional lenses, and lighting gear, he captures high-quality footage for promotional content, interviews, tutorials, and more. With expertise in Final Cut Pro, he creates visually engaging edits that align with brand identity and audience expectations.
Graphics
Clifford is a skilled graphic designer with a keen eye for visual storytelling and a strong command of industry-standard tools like Canva and Adobe Photoshop. Whether creating branded content for social media, marketing materials, or web graphics, Clifford combines creativity with strategic intent to produce designs that are both visually impactful and aligned with business goals.
The above is by no means an exhaustive list, but if we added any more, you probably wouldn't believe us!
HIDDEN SCIENCE
Clifford's tour of the film studios.